LO1: Analysis radio advert

McDonalds

The purpose for the audio product is to make a noise that will make you automatically identify with a product. The ident may entertain you but I think it is aimed at children because of the soft tone of it.   

 The product is an ident. It is always used at the end of an advert to promote the brand.

The advert starts off with some sort of offer or some type of food that they are selling. The voice of the narrator is a young man or woman with a very smooth relaxing voice to influence the listener in to going to McDonalds. Then goes to the ident witch is a group of women using a cappella to make the brands ident.

The denotation for this ident is a lightly toned group of people singing. I think that the connotation for this is to be more appealing for a younger listener as it is something reminiscent of a little kids TV show intro. So it would engage with a younger listener. I think that young adult go to McDonalds more than any other age group so they may have stuck with this ident because it would be familiar and have somewhat of a nostalgic feeling behind it. 

  The genre of the ident is informative as it tells you the deals and new food on sale.

The target audience is everyone. As they are trying to get everyone to go to McDonalds but the aim is trying to get the younger people in as they are the ones who are interested in fast food the most.

McDonalds tends to be on every set of adverts on radio station like Hallam FM and Capital. Some time it has been two time per set of adverts but this is very rare. McDonalds has a very large budget so they have the funds to have such a frequent.

 The people behind the production was Heye & Partner. The ident is on Radio and TV. They use the same audio track on the TV version but there is the visuals.