Monday, 15 December 2014
Monday, 24 November 2014
Peer feed back
Very clear
understanding of the purpose of the show and idea of the show
Its very clear on who is
being targeted in terms of target demographic
There is no improvements needed from the peer feedback
Monday, 13 October 2014
lesson review 13/10/2014
What I have done to day I finished the purpose. This is to for fill the LO 1
I will finish all of the over sub headings
I will finish all of the over sub headings
Thursday, 2 October 2014
Lo2: Summary documents
What is a treatment?
Manter
name
- Outlines to a client how you intend to meet their brief
- Gives key details and factors affecting production (i.e. Deadlines, Time Limits, Content and Licensing, Budget etc.)
- Shows what the client can expect in terms of delivery and audience reach
Manter
name
Name
or title of program: Manter (This is a mix of the words man and banter)
Brief
description / synopsis
The podcast will be much laid back like a conversation
between friends I think that this will work very well as it will let the
listener relax. The topics that we will talk about are thing like film, games
and comics. These are things that I have strong back ground in and know lots
about. There is a large amount of people who also like seeing the best films
and playing the newest games. I find
that people do one of these thing do the other are at least have an interest in
them.
Content
In Manter the
content would change from week to week because we would change the topic of
what we would take about. One week it would be the best films next week it
would be about the best music. Each week we would have a topic we would talk
about but beforehand we would talk about any big news of the week. I do not
think that we would interview anyone we could have a guess on an episode but I
would not interview them. At the end of the podcast we would go throw some fan
feedback. Me (Harry Swallow) and my friend Mitch Morton will be presenting the
podcast Manter. We
will be talking in a very informal manner because it will appeal more to the
audience. We will be talking the News, current affairs, music, films, games,
and cars. Anything that will be talked about in the news and any other popular
topics. We will have a short intro sound that will be more of a jingle. If we
make more it will be segment in the podcast and each segments will have its own
small jingle. When we get people listening to us we will ask for people to ring
in to talk to us and I will set up an e-mail account so that people can get in
contact with us at any time. We will not be having any guest for the first
podcast but maybe on a latter one. At the end of the podcast we would go throw
some fan feedback.
Interviews
and as it is a podcast there would not be any phones in as it would all be
pre-recorded. We would use thing like face book, twitter and email.
Target Audience
Time
of day: 06:00PM It will be aired at this time because this
is the time that students work at and would be the best time
for them to listen to.
Day(s)
of the week: Friday
Intended
age of audience: 18-45 This is the age of people that would like the topics that we will be taking
about.
Other
target details: Mainly Male This is because the gender that
watches and reads comic book related thing are mainly male.
Wednesday, 1 October 2014
LO2 Task 2: Moodboard
Harry (Me)
This is my moodboard for the podcast idea Manter. The main focus of the podcast would be on comics, game and film.
Jake
Jakes podcast was about film over all. The podcast would go into all different genres of film and the deeper working of film from pre-production, production and post-production.
Lewis
Wednesday, 24 September 2014
End of lesson review
24/09/2014
1. I will continue to research 5 different type of audio products (audio book, Radio drama, Jingle, music/talk show)
2. I will embed 5 examples of music/ talk shows or podcast that I want to pastiche
3. I will complete sections a-h as part of learning outcomes one (understanding existing audio media product and how they are created) to be developed further into a writer are created) to be developer further into a writer report
This fulfils LO1
1. In Manter the content would change from week to week because we would change the topic of what we would take about. One week it would be the best films next week it would be about the best music. Each week we would have a topic we would talk about and but before hand we would talk about any big news of the week. I do not think that we would interview anyone we could have a guess on an episode but I would no interview them. At the end of the podcast we would go throw some fan feed back.
2. As it is a podcast there would not be any phone ins as it would all be pre-recorded. We would use thing like face book ,twitter and email.
3. There would not be much music in the podcast. There would be if the podcast for that week is based on music. There would be a bedding song in the background if we talk about something like a song or soundtrack.
4. We would advertise small business in the sheffield area like clothing shop, restaurants and ant local events.
29/09/2014
I will be going throw my work and adding all of the key words. Go throw the production and add more such as if any thing was pre recorded.13/10/2014
What I have done to day I finished the purpose. This is to for fill the LO 1
I will finish all of the over sub headings
12/11/2014
I need to send a email to miss about the pre-production thing on the report
and finish of the sum- doc I need to do the content part
17/11/2014
I am going to finish off the summary document - The content part
I also need to send you an e-mail with a link to my new report
I need to finish of the second half of he content and add my mood board to the summary
29/11/2014
I will be going throw my work and adding all of the key words. Go throw the production and add more such as if any thing was pre recorded.
12 nov 2014
I need to send a email to miss about the pre-production thing on the report
and finish off the sum- doc I need to do the content part
17/November/2014
I am going to finish off the summary document - The content part
I also need to send you an e-mail with a link to my new report
I need to finish of the second half of he content and add my mood board to the summary
19/11/2014
01/12/2014
To day I will be find the cost for equipment and how much adverting ill cost
we found the cost for all of the hard ware and soft ware but now need to compare it to the advertising costs
03/12/2014
I will be calculating the budget and advertising cost
completing the additional information based on product
Identifying Who the target audience for my produce
The reason that the initial start up cost will be expensive because we will have to buy every thing new but after that it will be a lot more cheaper in the long run because we will get the money back throw advertising.
Today I have been making a detailed equipment list and taking about the purpose for why I need the equipment.
I have been making a table to make it look a lot more professional for the presentation
03/12/2014
I started my report today and made the introduction.
8/12/2014
1. In Manter the content would change from week to week because we would change the topic of what we would take about. One week it would be the best films next week it would be about the best music. Each week we would have a topic we would talk about and but before hand we would talk about any big news of the week. I do not think that we would interview anyone we could have a guess on an episode but I would no interview them. At the end of the podcast we would go throw some fan feed back.
2. As it is a podcast there would not be any phone ins as it would all be pre-recorded. We would use thing like face book ,twitter and email.
3. There would not be much music in the podcast. There would be if the podcast for that week is based on music. There would be a bedding song in the background if we talk about something like a song or soundtrack.
4. We would advertise small business in the sheffield area like clothing shop, restaurants and ant local events.
07/01/2015
I have been going throw my treatment for Manter and looking at what is go to put in the Prezi.
I will have to sit down with Jake and go throw how much of Manter we will be putting in and how long we will talk about it, and where it will be going in the main Prezi.
12/01/2014
I gave Jake my power point for Manter so he could put it in to the main Prezi. We also went thought the possible intro music and picked out.
Monday, 22 September 2014
Sunday, 21 September 2014
LO1: Report comparing audio media products
Name: Harry Swallow
Date:
08/10/2014
Unit 19
Planning and pitching an audio media product
In unit 19
for my creative and digital media course I have to research and the make a
comparative repot based on my research on five different types of audio media
product. Then research a further two on the audio media product that we wished
to make. The media audio product that I did research on was Jingle, Podcast,
Music Radio Show, Ident and an Audio Book. The Jingle I chose to do was Hallam
FM’s, The Podcast I researched was The Weekly Planet, The Ricky Gervasis Show
and Charlie sloth. The Music radio show was Big John @ Breakfast and the Ident
I looked at was the MacDonald advert and the audio book.
The purpose
The purpose
of The Weekly Planet is entertain, educate, inform and review the latest comic
books, comic movies and comic book related TV and just anything that has
something to do with comics. I know it is for the purpose of inform as the two
host (James & mason) talk about the latest news from the past week. The
most common at the moment are about the comic films Batman vs superman and the
Avengers 2 Age of Ultron. They entertain by telling stories from there life or
they know a comical fact about the topic they are talking about. They educate
the listener by talking about obscurer fact or Trivia. This tends to be more
for Marvel than any other comic book films. They also tend to review a comic
film about two week after it comes out. This is good as it gives them time to
let the film sink in and give a good opinion on the film. They also talk about
other big block buster films that are not based on comic books but they always
be on a film that is not based on real events or set in the real world.
In
comparison the Ricky Gervasis Show is very similar as they also look to
entertain the audience but The Ricky Gervasis does not look to inform the
listener. It looks to educate the viewer because they talk about thing that
have been talked about for hundreds of years. Such as when they ask Karl about
what he thinks of a profound praise or when they talk about a problem with in
the world and way that it can be fixed. I suppose that there is somewhat inform
in there as they do talk about current events but it tends to be very obscure
or very strange to the point where you have to question if it is real. It is a
different type of entertainment The Weekly Planet is based on them making fun
of what experience they have same as The Ricky Gervasis Show but the focus of
their comedy is different. The focus of the Ricky Gervasis show is making fun
of Karl and the Weekly Planet is based on the topic or making fun of what they
say and if they don’t know what they are on about.
Something
that is far different is the McDonalds Ident. The purpose for the audio product
is to make a noise that will make you automatically identify with a product.
The ident may entertain you but I think it is aimed at children because of the
soft tone used. This is very different to the other because they are meant to
entertain this does that as well to a point but what they what to do is sell a
product. They what people to come and buy their food and the ident is aimed at
children so that they make their parents take them.
Something
that is similar to the Ident is a jingle for Hallam FM I looked at. The purpose
of the audio media product is to say what radio station you are listening to
and promote the brand. I would imagine it’s for people radio hopping.
The purpose
of big john @ breakfast is to entertain and informs. I know it’s for that
purpose because Big John all ways try’s to make you laugh. He does this by
making fun of the people who ring up. Not in a mean way he makes fun of their
story’s when he ask for the listener to come on and talk about your experience.
The last
thing that I will talk about are audio books. Audio books is an audio media
product that is meant to entertain. The audio book was made to help blind
people. It is most commonly used now for drivers to listen to something when
they are on long drives. Depending on the book you choose it can be
entertaining and informative. There is a narrator that does the voices and some
time they have multiple people doing the voices.
Form and style
The form of
the podcast The Weekly Planet is informal as they talk in an informal way as
they swear and use slang. This is similar to the radio music talk show Big John
@ Breakfast as they are also informal but do not swear as it is on early
morning and would not be child friendly. They are in formal for a different
reason to Big John @ Breakfast Big John does it so that they will engage their
listener’s more. They do this by talking in their normal Yorkshire dialect. The
podcast and music radio show are similar but not the same. The podcast would
all be the same. The ident on the other hand is very different to the other two
audio media products. The Ident does not have a form as there are just three
words that are said “Were loving it”. It
is so much different because there is so little to it, there is not any
dialects to speak of and the voice changes depending on which country you view
it in. The jingle is pretty much the same. The Hallam FM jingle is pretty much
the same as the Ident but the purpose is different. The audio book is very
varied as it heavily depends on the book that is being read. If the book is
something like an autobiography it will depend on the person and the character
of a story. There is no way to tell without going over a specific book.
Content and meaning
The content
of The Weekly Planet is they start off with their theme tune then they go to an
introduction. The denotation for the intro sets the overall tone for the
podcast. It makes me think that it is very informal from the first 20 seconds.
They then go on to the news for the week anything to do with comic and films.
They then go on about the topic of the week and they review any new films. They
then go throw there fan mail and anything they have to read or reading are
going to read and something that they recommend. Then if anything that was
talked about earlier like a song are a part from a talk show it would be played
now.
A
Macdonald’s ad will start off with some music and then they talk about any
offers that they are starting or just advertising there food. Then they have
their iconic catch phrase and music “Am loving it”. The catch phrase that is
said is said by a woman. She has a very soft toned voice. This is so it will
appeal to small children more as they would like the voice.
The Hallam
FM jingle has just music and the words Hallam FM. It is being said by a man.
The connotation for this is rather hard as it does not fit with much. The age
of the man is about right but the dominating gender for the radio station is
female but the person is male that is odd.
Frequency
The Weekly
Planet is aired every Monday the time is different sometime just be for
12:00AM. This is because it is a podcast and does not have a set air time, but
they tend to try and set their air time the same every week. Big John @
Breakfast show is aired every day but weekends. The show is on from 06:00AM
till 12:00PM. It is on all the time because it is the most popular show on
Hallam FM. The MacDonald ident is on every other set off adds on radio station
like Hallam FM and Capital FM.
Target audience
The target
audience for the podcast of the weekly planet is anyone who like film, TV and
comics. They wold be over the age of 18 and below the age of 37. They will be
most likely all male because of the topics they talk about. The target audience
for Big John @ Breakfast is every one in south Yorkshire. RAJRA say that the
gender that listeners in more female, it was 55% women. The social grade that
had the biggest reach was C2, D, and E. They are also the number one radio
station and show in the south Yorkshire. The target audience is anyone who
listeners to Hallam FM. That would be primarily females. There would be about
520,000 a day who would hear the jingle. According to RAJAR. The target
audience is everyone. As they are trying to get everyone to go to McDonalds but
the aim is trying to get the younger people in as they are the ones who are
interested in fast food the most. Like the other thing the audio book will change
target audience depending on the book.
Genre
The genre of
The Weekly Planet is informative and entertaining. Big John @ Breakfast I an
entertaining and informative radio show that plays modern contemporary music.
Hallam FM is at the same audience as Big John. The Macdonald’s is aimed towards
children and young adults.
Production process
The post-production
process is similar for both the podcast and radio show. They both would have to
line up any pre-recorded audio such as music or clips from an earlier show. On
the ident and jingle or also similar. They both will have had a short
production process the ident is about 20 seconds and the jingle is even
shorter. They would have had to get a studio to record the voices and the
music. Hallam FM would have had to make a cart wall beforehand. The audio book
pre-production is finding a voice actor and hiring a studio. None of the audio
media products use profanity but The Weekly Planet podcast as that is the only
one that is not linked to a big commercial brand. NONE of the audio media
products use racism, sexism or anything that could be taken in an offensive
way. This is because of the Ofcom guidelines. All of the audio media product
must avoid slander or defamation or face legal proceedings. All but The weekly
planet would have rating under 18 as that is the one that has profanity. The Weekly planet does not go over adult
theme as the topic are always on light hearted themes. Because of Ofcom
regulations, when a production meeting is held they would have to address the compliance
for their audio product. This they would have to look at is if whatever they
are making could be consider raciest or sexiest. They would to make sure that
there was no profanity used. Anything that could be deemed offensive can be
removed from broadcast until it meets Ofcom guild lines. Another thing that
they will have to look at is if anything that is said could be deemed slander
or defamation otherwise they could face legal proceedings. Things such as
budgets, script and live interviews would be planned in pre-production. They
would have to seek for permission for music so that they do not brake copyright
law. This is mandatory for commercial radio
stations like BBC. This may be very different
for community radio as that would be ran by volunteers.
Saturday, 20 September 2014
LO 1: Analysis a radio talk show
Big John @ Breakfast
The
purpose of big john @ breakfast is to entertain and informs. I know it’s for
that purpose because Big John all ways try’s to make you laugh. He does this by
making fun of the people who ring up. Not in a mean way he makes fun of their
story’s when he ask for the to come on and talk about you express.
This
audio media product of Big John is a music radio show. It gives the audience
information on the local, regional, national and globe news. There three host
Big John, Jamie’s and Jeannine. They talk very informal and in Yorkshire
accent. This connotes the host are from within the south Yorkshire region. A
lot of the comparison they have are something to do with a conversation that
they have had early. A good example of this is when Jeannine was going to get
married in a couple of day. So Big John as a joke asked everyone how had a bad
marriage and got divorced very quick call in and tell there story.
The
audio media product is a music radio show. This radio show delivers pretty much
every type of audio media podcast but podcast. They play a jingle all the time,
that is a man saying Hallam FM. They play about five indents per set of
adverts. The indent’s are for a wide range of product from food to cars. The
theme of their show is very family friendly as the show is on when parent will
be taking their kids to school. There conversations are on the new and thing
that have happened to them and what was on the TV.
The
show try’s to influence the listener in to buying products and visit some
establishment. It also tries to engage the listener by talking about thing that
will have happened to the listener. Like when they talk about when their
wedding day going wrong. They do this to make a connection with the listener.
The
genre that Big John @ Breakfast belongs to is entertainment and informative. I
know this because they always try to make the listener laugh by making fun of
each other and some of the people who call in. Sometime Big John will make an
innuendo but it is rather clean and nothing over the top so that someone would
be offended. The informative comes in to it because they talk about the wealth,
traffic and news. The news they cover is local, regional, national and
global.
The
target audience for Big John @ Breakfast is every one in south Yorkshire. RAJRA
say that the gender that listeners in more female, it was 55% women. The social
grade that had the biggest reach was C2, D, E. They are also the number one
radio station and show in the south Yorkshire.
The
show is on every day between the times of 6 to 12. It’s on every day but the
weekends. It is on such a high amount because of how popular it is.
There
are lots of pre-recorded parts in the show. Such as different shows segments
form different Hallam FM shows, news and parts of their own show. The would use
a cart wall for their adverts and music collect.
Friday, 19 September 2014
LO1: Analyzing podcasts
Charlie sloth
The purpose of the Sloth is to entertain the listener,
to show the listener the new and best grime music.
Its form is that of a Podcast. It is a very informal
and has a chatty manner. The mode of address for this is peer to peer; this is
due to how informal it is. It also to do with the music that is player. As the
main style of music is grime they will act in the manners stated before, as it
is a convention for the type of people who listen to grime
The show consists of grime music and news.
The Podcast try’s to influence the listener into
liking and disliking what the Sloth likes.
It is music Podcast with forces on Grime music.
The target audience is males between the ages of 15
and 30. This is because grime is somewhat of a new genera so people above the
ages of 40 will not like it as it is vastly different from there normal music.
The podcast is about an hour long give are take. It is
on every Friday at 5 PM
It is made during the radio 1 xstra. It is then made
audible for download on the BBC website and I tune
The Ricky Gervais Show
The
purpose for the podcast is to entertain the viewer and to talk a little about
their self’s. I know that it is to entertain as they talk about thing that they
know will get a laugh or of witch Karl will talk about some wired thing that
has happened to him.
It
is a podcast based on the conversation of the three hosts Ricky Gervais,
Stephen Merchant and Karl Pilkington. They are mainly a comedy but have odd
news segments like monkey news where they talk about the most recent events
with in the monkey world. Most of the monkey news is just Karl tell a story
about a monkey that he says is true but the story it’s self if very
unbelievable.
The
podcast consist of the rambling conversations of the hosts. Their conversation
does not stick to one topic from day to day there topics from the Greek empire
to Karl’s Saturday day when he used to live a block of flats. They do not have
the Idents and adverts. They do have a jingle for the monkey news and look
what’s he’s written down again.
The
denotation of the jingles. All of the jingles are about five seconds they are very similar in
that they there are just Ricky screaming the title. I don’t think that there is
much connotation just seems to be there to split up the show. I
think that it does not influence or engage the listener it is just there for a
joke nothing else.
It
is comedy with silly news elements. I know this because they talk about things
so that they can get Karl to talk about it in his wired way as his outlook on
life is very odd.
The
people will be listening to the podcast will be fans of the show like the
Office and Extras as Ricky and Stephen writers of them shows. So whatever they
say it will be in the same area of hummer. I would say people between the ages
of 18 – 55. I do not know if the gender with the higher view count. The
information I found of from RAJAR is that around 9.5 million people listened
every week. Most people listened in the evening and 1/3 listen to the episode
again.
The
podcast has a new episode every week. I couldn't find the day it was uploaded
as it was last aired a very long time ago. I would not say that there is
anything significant about the frequency of witch the show was aired.
I could not find any information on how the product was
produced. There are no pre-recorded part to this podcast.
The weekly Planet
The purpose of The Weekly Planet is entertain, educate, inform and review the latest comic book and comic movies. I know it is for the purpose as stated before as the two host (James & marsh) talk about the latest news from the past week. The most common at the moment are about the comic films Batman vs superman and the Avengers 2 Age of Ultron. They entertain by telling stories from there life or they know a comical fact about the topic they are talking about. The educate the listener by talking about obscurer fact or Trivia. This tends to be more for Marvel than any other comic book films. They tend to review a comic film about two week after it comes out. They also talk about other big block buster films that are not based on comic books but they all ways be on a film about that not based on real events.
The audio media product is a podcast. The podcast is very
informal as they tend to use profanity. This tells me that they are people from
a common family. I would say that this works well as a podcast but would not
work as a radio show
1. Because the profanity
2. They go off topic for long periods of time.
A normal Podcast would not use as many profanities as they
do.
This is because they are not linked to any big
conglomerate.There is new, personal opinion, reviews. All the content in based on comic books. As this is a very low key podcast there is no Idents as they are not connected to some big company. They have two jingles. Both made by fans. The opening jingle is a very good representation of the show as it is made to make you laugh.There are no Idents.
The denotation opening jingles for the show are made in a joke manner. The connotation I think is to show the listener the overall feel for the Podcast. The two host conversation are always on the topic of comic book or comic book based things. They do talk about thing from the 1980’s every now and again. This was the time they would have been children. I think that this is one of the reasons that they are as popular as they are from the same background as all of their audience. There is no music, Guests or adverts. They have been doing there podcast for about a year and a half and have never had a guest or music. They had one advert for three or four episode they had audible.
The audio media product is a podcast I know this because of that you can listen to it on the internet at any time and download it. It is in the genre of entertainment. I know this because the host are funny. I don’t mean there just funny they are unintentionally funny and deliberately funny. I would also say that there is a news genre as at the beginning of every episode they talk about the news for comic book and there accompanying other medias.
The target audience for the weekly planet is people in between the ages of 18 – 35, Most likely male. Their demographic would be gamers and others into comics and people who like comic book base movies. As the podcast is from Australia and not globule popular there is no information about it on RAJAR.
The podcast has a new episode every week on Monday but the time it is uploaded varies but it tends to before 12:00AM. The one thing I could say about the frequency is that they have never missed an episode.
I could not find any information about how the podcast is produced but I do know that the why that you can consume it is by signing up to I tunes and downloading it from there. There are some part of a couple of episode that are pre-recorded like when it is the song to the intro of a TV show or if it is a line from a film.
Big John@Breakfast
The purpose of big john @ breakfast is to entertain and informs. I know it’s for that purpose because Big John all ways try’s to make you laugh. He does this by making fun of the people who ring up. Not in a mean way he makes fun of their story’s when he ask for the to come on and talk about you express.
This audio media product of Big John is a music radio show. It gives the audience information on the local, regional, national and globe news. There three host Big John, Jamie’s and Jeannine. They talk very informal and in Yorkshire accent. This connotes the host are from within the south Yorkshire region. A lot of the comparison they have are something to do with a conversation that they have had early. A good example of this is when Jeannine was going to get married in a couple of day. So Big John as a joke asked everyone how had a bad marriage and got divorced very quick call in and tell there story.
The audio media product is a music radio show. This radio show delivers pretty much every type of audio media podcast but podcast. They play a jingle all the time, that is a man saying Hallam FM. They play about five indents per set of adverts. The indent’s are for a wide range of product from food to cars. The theme of their show is very family friendly as the show is on when parent will be taking their kids to school. There conversations are on the new and thing that have happened to them and what was on the TV.
The show try’s to influence the listener in to buying products and visit some establishment. It also tries to engage the listener by talking about thing that will have happened to the listener. Like when they talk about when their wedding day going wrong. They do this to make a connection with the listener.
The genre that Big John @ Breakfast belongs to is entertainment and informative. I know this because they always try to make the listener laugh by making fun of each other and some of the people who call in. Sometime Big John will make an innuendo but it is rather clean and nothing over the top so that someone would be offended. The informative comes in to it because they talk about the wealth, traffic and news. The news they cover is local, regional, national and global.
The target audience for Big John @ Breakfast is every one in south Yorkshire. RAJRA say that the gender that listeners in more female, it was 55% women. The social grade that had the biggest reach was C2, D, E. They are also the number one radio station and show in the south Yorkshire.
The show is on every day between the times of 6 to 12. It’s on every day but the weekends. It is on such a high amount because of how popular it is.
There are lots of pre-recorded parts in the show. Such as different shows segments form different Hallam FM shows, news and parts of their own show. The would use a cart wall for their adverts and music collect.
Hallam FM
The purpose of the audio
media product is say what radio station you are listening to. I would imagine
it’s for if you were radio hopping. I know it for this purpose because there
would not be many reasons for using it.
It is a Jingle for the
radio station Hallam FM. You will know this as the jingle is just the name
Hallam HM.
The audio product content
has some backing music and a man saying the Hallam FM. I do not think that
there is any relevant meaning behind it as if it was meant to represent then
audience then way is it not a woman.
If there is a meaning it is
very hard to find as there is no easy meaning to find.
There is no genre because
the jingle is so short is about 5 seconds long.
The target audience is
anyone who listeners to Hallam FM. That would be primarily females. There would
be about 520,000 a day who would hear the jingle. According to RAJAR.
The jingle is play about
every hour.
The backing music would
have been pre-recorded and there is a sound effect on the mans voice.
McDonalds
The purpose for the audio
product is to make a noise that will make you automatically identify with a
product. The ident may entertain you but I think it is aimed at children
because of the soft tone of it.
The product is an ident. It
is always used at the end of an advert to promote the brand.
The advert starts off with some sort of offer
or some type of food that they are selling. The voice of the narrator is a
young man or woman with a very smooth relaxing voice to influence the listener
in to going to McDonalds. Then goes to the ident witch is a group of women
using a cappella to make the brands ident.
The denotation for this
ident is a lightly toned group of people singing. I think that the connotation
for this is to be more appeling for a younger listener as it is something
reminiscent of a little kids TV show intro. So it would engage with a younger
listener. I think that young adult go to McDonalds more than any other age
group so they may have stuck with this ident because it would be familiar and
have somewhat of a nostalgic feeling behind it.
The genre of the ident is
informative as it tells you the deals and new food on sale.
The target audience is
everyone. As they are trying to get everyone to go to McDonalds but the aim is
trying to get the younger people in as they are the ones who are interested in
fast food the most.
McDonalds tends to be on
every set of adverts on radio station like Hallam FM and Capital. Some time it
has been two time per set of adverts but this is very rare. McDonalds has a
very large budget so they have the funds to have such a frequent.
The people behind the
production was Heye & Partner. The ident is on Radio and TV. They use the
same audio track on the TV version but there is the visuals
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